I love Leeds

This beautiful image is from here.

As you might know, I live in Leeds. I have done for three lovely years now. I've studied and worked 9-5 in Leeds and well I've grown up A LOT! I am about to embark on my final year of my course and I am rather excited!! Oh the creativity is about to burst out of me just at the anticipation. (I am also aware that there will be a whole year of work work work to do before I graduate but I'm not going to  let that scare me - well not right away).

Now, I must admit I haven't even started making the most of living in one of the most fashionable cities in the UK... but all of that is about to change.

It really does!

So yesterday, me and my new lovely friend Lil went to the Victoria Quarter in Leeds to the official launch of the Leeds Loves Shopping Festival which starts October 13th 2011. This was loads of fun, we met independent designers, the people behind the Leeds Guide, Marketing in Leeds, Leeds City Council and even the organiser of the Leeds Fashion Show Anjula Davidson!

It was great fun to talk about my little blog and what I am intending to do with it over the next few months. We also chatted about upcoming events as part of the festival and about the planning and dedication towards planning these events.

We were given lovely goodie bags, with lots of information about the upcoming festival and two little presents!!

 

I received this beautiful hair clip from Life's Big Canvas and a bath bomb from Patisserie De Bain.

I have made so many contacts in Leeds, which hopefully will lead to me getting involved more with Fashion Activities all over the city!

Look for companies and organisations in Leeds on Twitter if you live in the area if you'd like to do more to get involved too!

Check out leedslovesshopping.com for everything you need to know about the festival, and I will keep you updated with everything I get upto as part of the festival right here, so don't forget to check back!!

Who Lives in Leeds and would like to get involved too?! Leave me a lovely little thought below!

We're with Stupid

Diesel's latest advertising campaign is really quite interesting. Opening the front page of February's GQ, the first thing I saw was "BE STUPID", opening out the ad further explains that "only the stupid can be truly brilliant". This got me thinking, what could this mean? Is it that their customers are stupid and buy their jeans because they're brilliant? Probably not their intentions. I looked into it further and actually Diesel have a point. After watching the video on their website, I kind of understand where they're coming from. Smart people think about what they're doing, planning their next move and making something of themselves, whereas the "stupid people" are brave, live life to the full and are spontaneous. Who are Diesel aiming this advert towards? The people who find life a bit boring, the same thing day-in day-out. The want people to believe that being "stupid" can actually enhance their lives, make it more fun and adventurous. Diesel are selling a lifestyle to the consumer, and it's the lifestyle everyone wants to live.

Image from www.diesel.com