Sustainable Style

Since the new term began in January, I have been researching into slow fashion and designing for a sustainable brand for Burton Menswear in my Design Development module. This has been extremely interesting as we not only had to look at the world around us and how fast fashion affects it, but we were also made to think about how we affect fashion and how we let fast fashion dictate our lives.

I am someone who rarely chucks anything away, after living in a small town in Lincolnshire for most of my life, I would rarely go shopping (due to lack of time and travel facilities). This would mean I was encouraged to keep hold of the clothes I had and to make the most from them. It also meant when I did go shopping, I'd buy something I loved rather than something that would be liked for a small amount of time. However that doesn't mean I haven't bought things and then only wore them a few times, surely that's is every girl's weakness?

I decided to aim my collection at a young market, to make them aware of sustainable fashion and to give them the option of affordable clothing that lasts longer. After researching into the more affordable end of the market for young adults, I found that Burton Menswear does not currently sell a "sustainable" collection or brand, so I decided to create one for them.

The brand is called Sustainable Style, and is aimed to be stylish, fit in with their usual seasonal collections, but to also contrast towards usual features and stand out as something different but also something good. Below you will find the Customer Board for this brand:


The customer is aged 20-30 years old, and would have a low disposable income. This fashion conscious gent, is creative, appreciative of music, has a great social life and loves to travel, however, he is also very aware of his personal social responsibility. He would choose this collection so that the items would last longer but would be in style with other items from Burton Menswear. The mood for this collection is also the mood for the brand, using natural shapes, features and fabrics. Below you will find the Mood Board for this collection, entitled Natural Nostalgia:


I am currently working on my design development for this brand, including unique features to make garments long lasting, but also very interesting.

Images are from my own camera.

Fashion is so busy busy busy...

This term I have been so busy keeping up with work, deadlines, placement applications and interviews, while still trying to have some me time, just so I don't go crazy.

Firstly I'll start off with good news, I have been offered and I've accepted a Placement at Cohen & Wilks in Leeds, securing a job in Quality Assurance (QA), which I am really looking forward to. From July 2010 I will be starting my rather practical placement (this is what I love most in Fashion) and I will get a taste of what my future might hold for me.

Over the past term at university I have had a marketing project, a brand audit, a design project on sustainability and a Nonwovens project titled "FASHION: Decoratif". All of which have been interesting, exciting and a lot of hard work. You can look forward to seeing some examples of the things I've been doing over the past 8 weeks in the posts to come.

Iceberg Spring/Summer 2010

Looking at Spring/Summer 2010 for men is inspirational for me, and allows me to see what other designers have been inspired by, the colours they have used and how their collection comes together. Looking on GQ online, I have found a great collection by Iceberg. The colours, prints, patterns and even style features and accessories work well within themselves as a collection, but create a range of styles.

To most of the garments there is a lightweight, airy feel, very suitable for the season and the colours add to this in their pastel hues and greys and neutrals.

Links in accessories and footwear make this collection connect, which is something I hope to achieve in my next design project's final illustrations.

Thee is a very simple shape, which fits close to the body, but gives a structured look to the outfit. Blazers, short jackets, cropped trousers, colour blocks t-shirts and checked shirts all feature within this look.

Features such as the placings of the flowers on the lapels and breast pockets create links between the jackets where only one or two would be bought within a collection. This gives their collection a signature so that people might associate flowers like these with this specific collection.

Click here see more of this collection.

Images are from www.gq.co.uk